Listar por autor "Ayestarán Crespo, Raquel"
Mostrando ítems 1-11 de 11
-
A look at the Spanish film industry and its level of persistence. Gil Ruiz, Francisco José; Gil Alana, Luis A.; Hernández Herrera, María; Ayestarán Crespo, Raquel (Humanities and Social Sciences Communications volume, 2024)
-
Fashion events and e-WOM. Ruiz Alba, José L.; Morales Mediano, Javier; Ayestarán Crespo, Raquel; López Tenorio, Pablo (Event Management, 2021)
-
El fashion film como acción de la marca. El caso de Europa II en Vogue. Hernández Herrera, María; Gil Ruiz, Francisco José; García Guardia, María Luisa; Ayestarán Crespo, Raquel (Revista Mediterránea de Comunicación, 2022)
-
Interfunctional coordination: the role of digitalization. Ruiz-Alba, J.; Guesalaga, R.; Ayestarán Crespo, Raquel; Morales Mediano, J. (Journal of Business and Industrial Marketing, 2019)
-
Neuromarketing and e-commerce: analysis of over the top platform homepages. González-Bengoechea, Aitor; Gil Ruiz, Francisco José; Hernández Herrera, María; Ayestarán Crespo, Raquel (International Journal of Services Operations and Informatics, 2023)