Browsing MARKETING by Issue Date

Depósito Digital UFV

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Actions Taken by Public Authorities for the Equality of Women: The First Years of the United Nations.
Giménez Armentia, Pilar; Calle Maldonado, Carmen de la; Nuño Gómez, Laura (International Review on Public and Nonprofit Marketing, 2015)
La experiencia de cliente de las marcas de moda de lujo en las flagship y los corners.
Izquierdo González, Vanessa; Ayestarán Crespo, Raquel; García Guardia, María Luisa (Prisma social, 2018)
Interfunctional coordination: the role of digitalization.
Ruiz-Alba, J.; Guesalaga, R.; Ayestarán Crespo, Raquel; Morales Mediano, J. (Journal of Business and Industrial Marketing, 2019)
Sustainable Orientation of Management Capability and Innovative Performance: The Mediating Effect of Knowledge Management.
Acosta Prado, Julio C.; López Montoya, Óscar H.; Sanchís Pedregosa, Carlos; Vázquez Martínez, Ulpiano J. (Sustainability, 2020)
Aprendizaje por descubrimiento de la crisis de refugiados y de los inmigrantes en el grado de Marketing de la Universidad Francisco de Vitoria.
Osorio García de Oteyza, Miguel; Ayestarán Crespo, Raquel; Fuentes Lara, Cristina M. (Formación Universitaria, 2020)
An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives.
Palos Sánchez, Pedro; Saura, José Ramón; Ayestarán Crespo, Raquel (Mathematics, 2021)
Fashion events and e-WOM.
Ruiz Alba, José L.; Morales Mediano, Javier; Ayestarán Crespo, Raquel; López Tenorio, Pablo (Event Management, 2021)
Análisis de los “wikiproducers” como futuros líderes.
Arce, Guillermo; Claudio Quiroga, Gloria (TECHNO REVIEW. International Technology, Science and Society Review, 2022)