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dc.contributor.authorVázquez Martínez, Ulpiano J.
dc.contributor.authorSanchís Pedregosa, Carlos
dc.contributor.authorLeal Rodríguez, Antonio L.
dc.date.accessioned2019-06-03T08:38:31Z
dc.date.available2019-06-03T08:38:31Z
dc.date.issued2019
dc.identifier.issn2071-1050spa
dc.identifier.urihttp://hdl.handle.net/10641/1633
dc.description.abstractTourism has become a fundamental industry for the economic growth of many countries. Due to this, there is growing competitiveness among the di erent destinations to attract as many tourists as possible. As a result, disciplines such as marketing have developed tools to di erentiate some destinations from others and concepts such as place branding and country brand have emerged. One of the key factors forming the country brand is gastronomy, as food tourism is one way to reduce the growing problem of sustainability in tourism, as it impacts di erent aspects of the country’s environment. However, there is a great lack of scientific works that relate both variables. In this paper, we propose to establish that, in the case of Spain, tourists’ perception of Spanish gastronomy is a key element of its country brand. To do that, this study relies on the use of Partial Least Squares Structural Equations Modeling (PLS-SEM) using a 496 cases data set.spa
dc.language.isoengspa
dc.publisherSustainabilityspa
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectCountry brandspa
dc.subjectGastronomyspa
dc.subjectTourismspa
dc.subjectSpainspa
dc.titleIs Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand.spa
dc.typearticlespa
dc.description.versionpost-printspa
dc.rights.accessRightsopenAccessspa
dc.description.extent610 KBspa
dc.identifier.doi10.3390/su11092696spa


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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España