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dc.contributor.authorGarrido Pintado, Pablo 
dc.contributor.authorEstupiñán Estupiñán, Óscar
dc.date.accessioned2019-10-19T10:14:34Z
dc.date.available2019-10-19T10:14:34Z
dc.date.issued2016
dc.identifier.issn1989-3469spa
dc.identifier.urihttp://hdl.handle.net/10641/1700
dc.description.abstractEl desarrollo de los medios digitales ha traido consigo nuevas formas de interacción. Se rompe con la estructura tradicional de la historia y surgen nuevas formas como el transmedia. En estas narrativas, el personaje tiene un rol fundamental. Los personajes existen en sus mundos posibles. Su presencia es vital en la interacción entre los personajes y otros elementos de la historia. El presente estudio tiene como principal objetivo sentar las bases de un modelo de análisis del transmedia publicitario. En este caso, profundizando en el análisis de personajes que participan en la campaña “Cerca” de Banco Sabadell.spa
dc.description.abstractThe development of digital media and socialization has generated new forms of interaction. In addition, it breaks with the traditional structure of the story. New forms is given place, like transmedia. In these narratives, the character has a fundamental role. Characters that exist in their own possible world. Their presence is vital for their behavior and personality matches with their universe and the interaction of other elements of the story. The aim of this study is to validate, in the first instance, a model of character analysis in the transmedia. The analysis of transmedia characters present in the language of advertising, can lay the groundwork for future studies on new narratives. In this case, we analyze the characters involved in the campaign "Close" Banco Sabadell.spa
dc.language.isoengspa
dc.publisherPrisma Socialspa
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectPublicidadspa
dc.subjectTransmediaspa
dc.subjectSemióticaspa
dc.subjectStorytellingspa
dc.titleAnalysis of character construction in transmedia advertising narrative: Case Study: Campaign "Cerca" by Sabadell Bank.spa
dc.typearticlespa
dc.description.versionpost-printspa
dc.rights.accessRightsopenAccessspa
dc.description.extent1928 KBspa


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