Interfunctional coordination: the role of digitalization.
Abstract: Purpose:
This research investigates interfunctional coordination (IC) in a B-to-B context. More
specifically, it explores the role of digitalization as a strategic driver for an effective IC.
Design/methodology/approach:
Following a qualitative methodology, three studies have been integrated: Study 1 (focus
group with five participants); Study 2 (31 in-depth interviews with top executives); Study
3 (online focus group with 9 experts).
Findings:
One finding is that digitalization is the main driver for IC and can be considered strategic.
Other findings show that digitalization can enhance IC, but it was also found that
digitalization can have negative side effects on IC.
Originality/value:
This study contributes to the understanding of the importance of digitalization on IC and
also contributes to the conceptualization of IC as a dynamic capability.
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