Comunicación y publicidad del turismo sostenible en la construcción de la marca ciudad. El caso de la certificación internacional ‘Biosphere Tourism’ en España.
Communication and advertising of sustainable tourism in city brand construction. The case of the international certification 'Biosphere Tourism' in Spain.
Resumen: This study addresses the analysis of sustainable
tourism communication and its contribution to the
construction of the city brand. The case of
medium-sized Spanish cities attached to the
Biosphere seal is analysed, comparing their
communication policy with that of the country’s
main tourist centres. The investigation concludes
with a survey assessing the degree of knowledge
of environmental sustainability policies and their
influence on the choice of destination. The results
obtained reveal the minimal importance
accorded to environmental and sustainable
values in the external communication of the cities
studied
Ficheros en el ítem
Ficheros | Tamaño | Formato | Ver |
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ReMedCom_12_01_03_eng.pdf | 625.7Kb | Ver/ |
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