Show simple item record

Communication and advertising of sustainable tourism in city brand construction. The case of the international certification 'Biosphere Tourism' in Spain.

dc.contributor.authorSidorenko Bautista, Pavel
dc.contributor.authorGarrido Pintado, Pablo 
dc.date.accessioned2022-02-11T10:01:56Z
dc.date.available2022-02-11T10:01:56Z
dc.date.issued2021
dc.identifier.issn1989-872Xspa
dc.identifier.urihttp://hdl.handle.net/10641/2790
dc.description.abstractThis study addresses the analysis of sustainable tourism communication and its contribution to the construction of the city brand. The case of medium-sized Spanish cities attached to the Biosphere seal is analysed, comparing their communication policy with that of the country’s main tourist centres. The investigation concludes with a survey assessing the degree of knowledge of environmental sustainability policies and their influence on the choice of destination. The results obtained reveal the minimal importance accorded to environmental and sustainable values in the external communication of the cities studiedspa
dc.language.isoengspa
dc.publisherRevista Mediterránea de Comunicaciónspa
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectTourismspa
dc.subjectCommunicationspa
dc.subjectSustainabilityspa
dc.subjectCity brandingspa
dc.titleComunicación y publicidad del turismo sostenible en la construcción de la marca ciudad. El caso de la certificación internacional ‘Biosphere Tourism’ en España.spa
dc.titleCommunication and advertising of sustainable tourism in city brand construction. The case of the international certification 'Biosphere Tourism' in Spain.spa
dc.typearticlespa
dc.description.versionpost-printspa
dc.rights.accessRightsopenAccessspa
dc.description.extent626 KBspa
dc.identifier.doi10.14198/MEDCOM000015spa
dc.relation.publisherversionhttps://www.mediterranea-comunicacion.org/article/view/2021-v12-n1-comunicacion-publicidad-turismo-sosteniblespa


Files in this item

FilesSizeFormatView
ReMedCom_12_01_03_eng.pdf625.7KbPDFView/Open

This item appears in the following Collection(s)

Show simple item record

Atribución-NoComercial-SinDerivadas 3.0 España
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España