Ondiviela García, José AntonioMeneses Muñoz, Marta2025-03-062025-03-062023Ondiviela Garcia, J. A., Meneses Muñoz, M. (2023). CityBloggers as Cities Branding builders en J. Sierra Sánchez (coord.), C. Rangel (coord.) Metrópolis reflexiva: diálogos interdisciplinarios sobre la ciudad contemporánea, McGraw Hill.978-84-486437-06https://hdl.handle.net/10641/5738A City Blogger or Influencer is a city brand ambassador. It proposes a creative and suggestive city image. In the global context of competition to attract talent, cities try to generate the most powerful branding. This is essential to pass the first filter in the decision to move to a city (the emotional one, based on perception or external image). Subsequently, the profitability in benefits and economics (rational filter) will be evaluated. See the Attractive City Model for talent at www.attractivecities.com .City bloggers are essential when it comes to attracting temporary (tourism) or permanent visitors. In addition, citybloggers provide a credible external vision of the city, provide tips and tricks to discover it, generate content about it, and can serve as constructive feedback providers or help manage a crisis period, due to their ability to influence. In the research, the real presence in social networks of the top 175 cities in the world is evaluated and a consistent correlation is obtained with their branding studied in the previous model. Investing in the generation of virtual branding is an affordable and constant way to generate city image, gain notoriety and attract talent.engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/City bloggerSmart citiesAttractive citiesCities identityBrandingbook partopen access