Martínez-Fresneda Osorio, HumbertoMartínez-Fresneda Osorio, Humberto2025-11-212025-11-212025-01-02Martínez-Fresneda Osorio, H 2025, 'Oportunidades medio de comunicación entre la población centennial', European Public and Social Innovation Review, vol. 10. https://doi.org/10.31637/epsir-2025-19632529-9824unpaywall: 10.31637/epsir-2025-1963https://hdl.handle.net/10641/6504Publisher Copyright: © 2025, HISIN (History of Information Systems). All rights reserved.Introduction: This research explores the potential of TikTok as a communication medium for Generation Z (born between the mid-1990s and the late 2000s), focusing on its use to inform themselves. Methodology: A quantitative, non-experimental, descriptive and correlational methodology was used, employing a survey. Results: 64% of respondents follow traditional media, while 91.4% use social networks, and more than 39% consult TikTok daily for information. Young people value TikTok's multimedia format, which combines entertainment and information. Conclusions: TikTok has great potential as a communication medium, although it still has a long way to go to consolidate itself in this area.409945spahttp://creativecommons.org/licenses/by-nc-nd/4.0/TikTokcommunicationgeneration Zjournalismsocial networkDesarrolloSociología y ciencias políticasEconomía, econometría y finanzas (miscelánea)SiSijournal articleopen access10.31637/epsir-2025-1963https://www.scopus.com/pages/publications/105000143439https://www.scopus.com/pages/publications/105000143439#tab=citedBy