Calvo, MontserratOndiviela García, José Antonio2025-03-102025-03-102022Calvo, M., Ondiviela, J.A. (2022). Silver cities: attractive cities for elderly en E. Pozo Menéndez, E. Higueras García (eds) Urban design and planning for age-friendly environments across Europe: north and south. Springer.978-3-030-93874-1https://hdl.handle.net/10641/5740The demographic challenge posed by the increase in the population over 60 entails challenges in other orders such as social, health or urban. There is a negative perception on the capabilities of the elderly and a generalized mindshare that they are a social burden due to the increasing cost of retirement pensions and social/healthcare. However, those over 50 constitute a group with a great weight in the economy and that has given rise to the so-called Silver Economy. In addition, they hold a human/social capital and an immense capacity to help other generations. They have put this at the service of their families and society at all times, which has been especially evident during the last economic crises. According to the research carried out, the cities adapted to the elderly are also inclusive and attractive environments for talented. Society in general, and urban environments in particular, must adapt so that the elderly feels comfortable and become attracted to them. This article addresses the reasons and proposes some measures to achieve that goalengAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Silver citiesSmart citiesElderlyAttractive citiesSilver economyAgeingAge-friendlybook partopen access10.1007/978-3-030-93875-8_3