Baiget Pons, Jesús2025-12-182025-12-182025-09-20Baiget Pons, J 2025, 'LOST IDENTITY : Examining the Temporal Atomisation of Social Networks', VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, vol. 17, no. 5, pp. 187-199. https://doi.org/10.62161/revvisual.v17.59132695-9631https://hdl.handle.net/10641/6715Publisher Copyright: © 2025, VisualCOM Scientific Publications. All rights reserved.The human being is defined by time; temporality constitutes our most vital asset. The study of temporality is therefore essential for a comprehensive understanding of any human reality. This article aims to examine the impact of the atomised conception of time, characteristic of social networks such as TikTok and Instagram, on young people’s construction of individual identity. Drawing on Bergson’s notion of time as vital continuity, it explores how the disintegration of temporal continuity and the absolutisation of the instant have contributed to a fragmentation of identity and a diminished sense of meaning.131547063enghttp://creativecommons.org/licenses/by-nc-nd/4.0/IdentityInstantSocial networksVital continuitytimeCultural StudiesCommunicationVisual Arts and Performing ArtsYesyesjournal articleopen access10.62161/revvisual.v17.5913https://www.scopus.com/pages/publications/105017898531https://www.scopus.com/pages/publications/105017898531#tab=citedBy