Customer Relationship Marketing (CRM) for the Design of Strategies in Digital Marketing

Ayestarán Crespo, RaquelAyestarán Crespo, Raquel2026-10-022026-10-0220219780367682767https://hdl.handle.net/10641/8451engAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Customer Relationship Marketing (CRM) for the Design of Strategies in Digital Marketingbook partopen access