Ayestarán Crespo, RaquelAyestarán Crespo, RaquelLavilla Muñoz, DavidVEGA DE LA FAYA, Oscar Roque2026-01-282026-01-282024-07-29Ayestarán Crespo, R, Lavilla Muñoz, D & VEGA DE LA FAYA, O R 2024, 'X-THREADS AS A LEARNING STIMULUS FOR UNIVERSITY STUDENTS', VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, vol. 16, no. 5, pp. 251-260. https://doi.org/10.62161/revvisual.v16.52902695-9631https://hdl.handle.net/10641/7663Publisher Copyright: © 2024, VisualCOM Scientific Publications. All rights reserved.The article elucidates the manner in which marketing-related university students enrich their knowledge through the social network X (formerly Twitter). By examining existing literature and conducting student surveys, it is possible to ascertain whether these platforms act as a stimulus to further learning, or whether they merely serve as a conduit for information that begins and ends with the individual, without motivating the student to engage in further research. The results offer a critical analysis of their role in the learning process, identifying the impact they have on students.101671823enghttp://creativecommons.org/licenses/by-nc-nd/4.0/Informative threadsResearch TwitterTwitter threadsUniversity TwitterCultural StudiesCommunicationVisual Arts and Performing ArtsYesyesjournal articleopen access10.62161/revvisual.v16.5290https://www.scopus.com/pages/publications/85200852160https://www.scopus.com/pages/publications/85200852160#tab=citedBy