Liu, AipingUrquía-Grande, ElenaLópez-Sánchez, PilarRodríguez-López, Ángel2026-01-142026-01-142024-12Liu, A, Urquía-Grande, E, López-Sánchez, P & Rodríguez-López, Á 2024, 'The power of play in microfinance : Examining the effect of gamification on customer relationship management performance', Journal of Behavioral and Experimental Finance, vol. 44, 100972. https://doi.org/10.1016/j.jbef.2024.1009722214-6350https://hdl.handle.net/10641/7376Publisher Copyright: © 20243787688enghttp://creativecommons.org/licenses/by-nc-nd/4.0/Customer relationship managementGamificationMicrofinanceValence frameworkFinanceSDG 1 - No PovertySDG 5 - Gender EqualitySDG 8 - Decent Work and Economic GrowthYesyesThe power of play in microfinance : Examining the effect of gamification on customer relationship management performanceEl poder del juego en las microfinanzasExamen del efecto de la gamificación en el rendimiento de la gestión de relaciones con clientesjournal articleopen access10.1016/j.jbef.2024.100972https://www.scopus.com/pages/publications/85203504260https://www.scopus.com/pages/publications/85203504260#tab=citedBy