The power of play in microfinance : Examining the effect of gamification on customer relationship management performance

Liu, AipingUrquía-Grande, ElenaLópez-Sánchez, PilarRodríguez-López, Ángel2026-01-142026-01-142024-12Liu, A, Urquía-Grande, E, López-Sánchez, P & Rodríguez-López, Á 2024, 'The power of play in microfinance : Examining the effect of gamification on customer relationship management performance', Journal of Behavioral and Experimental Finance, vol. 44, 100972. https://doi.org/10.1016/j.jbef.2024.1009722214-6350https://hdl.handle.net/10641/7376Publisher Copyright: © 20243787688enghttp://creativecommons.org/licenses/by-nc-nd/4.0/Customer relationship managementGamificationMicrofinanceValence frameworkFinanceSDG 1 - No PovertySDG 5 - Gender EqualitySDG 8 - Decent Work and Economic GrowthYesyesThe power of play in microfinance : Examining the effect of gamification on customer relationship management performancejournal articleopen access10.1016/j.jbef.2024.100972https://www.scopus.com/pages/publications/85203504260https://www.scopus.com/pages/publications/85203504260#tab=citedBy