Spanish Internet users and tourism: analysis of online tourist behaviour among experienced users.
Author: Garrido Pintado, Pablo
Abstract: Internet and E-commerce continue to expand in today´s information and
communication society. This research focuses on the most relevant
characteristics of experienced Spanish Internet users. More specifically,
this document concentrates on Internet users and travellers who buy or
may buy in the future services offered by travel agents or other operators
in the tourism industry. The findings from this study were collected
through questionnaires. Once collected, all the data was subjected to
statistical analysis in order to determine the demographic characteristics,
values, uses and attitudes of the individuals included in the sampling, as
well as the interaction between the above mentioned items. This process
allowed us to reach sound conclusions
Universal identifier: http://hdl.handle.net/10641/927
Date: 2013
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