Tendencias de la comunicación política en la televisión en la campaña electoral del 26-J de 2016 en España.
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Modern political communication focuses mainly on television. It is a phenomenon known as Mediapolis that involving several processes: mediated politics, rise of infotainment, personalization on the candidate, symbolization and implementing marketing techniques to move the voter political ideas. They are reflected in Spain. They have been clearly in the election campaign to the general election in June 2016. Never before both candidates had turned their campaign strategies to television.
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Rabadán, P. J. (2017). Tendencias de la comunicación política en la televisión en la campaña electoral del 26-J de 2016 en España. Comunicación y Hombre, (13), 67–83. https://doi.org/10.32466/eufv-cyh.2017.13.216.67-83