TIKTOK, THE NEW SOCIAL PLATFORM FOR LUXURY BRANDS

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URI: https://hdl.handle.net/10641/7001
ISSN: 2695-9631
DOI: 10.62161/revvisual.v16.5255

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2024-05-09

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Abstract

Given the relevance that the social network TikTok has acquired among the new generations, we selected the luxury companies present in the Best Global Brands 2023 report; we verified their official presence on TikTok; we carried out a comparative study of the profiles in relation to a series of key variables, such as the number of followers, the publications made, the likes obtained; and finally, we carried out an analysis of the most shared contents in order to identify the characteristics of those that obtain the best results and their possible influence on current visual culture.

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Publisher Copyright: © 2024, VisualCOM Scientific Publications. All rights reserved.

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Brands, Communication, Luxury, Short videos, Social networks, TikTok, Visual culture, Visual Arts and Performing Arts, Yes, yes

Citation

Rodríguez Hernández, M & Vázquez Sacristán, I A 2024, 'TIKTOK, THE NEW SOCIAL PLATFORM FOR LUXURY BRANDS', VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, vol. 16, no. 3, pp. 197-211. https://doi.org/10.62161/revvisual.v16.5255

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FACULTAD DE CIENCIAS DE LA COMUNICACIÓN