FACULTAD DE CIENCIAS DE LA COMUNICACIÓN

Permanent URI for this collectionhttps://hdl.handle.net/10641/5226

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Herramienta de análisis para identificar y categorizar al periodismo transmedia
(2026) Vallejo, Jaime Ramiro Morejon; Esteban, Luis Miguel Pedrero; Universidad Francisco de Vitoria; Medios, Innovación y Cultura Digital (MEDIA MIND)
Análisis de La revuelta : Audiencias, contenidos y estructura narrativa
(2026-01-15) Gonzalez, Joaquin Sotelo; Sanchez, Javier Sierra; Ormaechea, Sheila Liberal; Llatas, Maria Del Carmen Bravo; Universidad Francisco de Vitoria; Medios, Innovación y Cultura Digital (MEDIA MIND)
Se analizan los primeros 64 programas del programa de televisión La revueltaemitidos por La 1 de TVE entre septiembre de 2024 y enero de 2025. Los objetivos del trabajo son conocer la composición de su audienciapor grupos de edad y por sexos,relacionar audiencias y contenidos y analizar el marco de competencia creado. Se emplea análisis cuantitativo mediante técnicas estadís-ticas a partir de datos de audiencia de Kantar Media obtenidos a través de Barlovento Comunicación. Esteprograma ha incrementado significativamente la audiencia de La 1 en su franja de emisión y ha atraído apúblico de la generación Z y millennials. La presencia de artistas emergentes y consolidados y de figuras mediáticas de larga trayectoria favorece la atracción y retención de audiencias. El formatoha revitalizado a La 1 de TVE y se ha posicionado como un referente en la estrategia de renovación del consumo televisivo tradicional.
Calificación por edades de los podcasts en España : estudio de caso en la plataforma RNE Audio
(2026-01-01) Martin-Nieto, Rebeca; Martinez-Oton, Laura; Pedrero-Esteban, Luis Miguel; Perez-Escoda, Ana; Universidad Francisco de Vitoria; Medios, Innovación y Cultura Digital (MEDIA MIND); Persona, Inteligencia Artificial y Humanidades
Podcasts have become a prominent medium for both information and entertainment, demonstrating their growing popularity. However, the platform has not yet established an age rating system to guide users in evaluating the suitability of content for their profile. Research demonstrates that minors are protected in their consumption of audiovisual content through the implementation of age warning codes for films, television, and video games. However, no such regulatory measures are in place for audio products. Despite the interest of governments themselves in protecting children from content that could affect their cognitive development, no guidelines for digital audio have yet been agreed or standardized. The following article will test the application of the Audio Con_Sentido (2025) code, developed by iCmedia to address this shortcoming, in podcasts on the Spanish public platform RNE Audio, which was launched in 2024. The findings corroborate the pertinence of the tool in identifying potentially harmful titles and treatments for minors, thereby validating the industry’s proposal for straightforward incorporation of an audio and/or visual warning classification based on content. This would empower parents and guardians to guide the selection of podcasts available on streaming audio services.
El personaje del ingeniero en las series televisivas de Star Trek
(2026-01-01) Villen, Monique; Universidad Francisco de Vitoria; Imaginación y Mundos Posibles
This article explores the character of the engineer in Star Trek, focusing on four series: The Original Series (1966-69), The Next Generation (1987-94), Voyager (1995-2001), and Enterprise (2001-05). The research is organized into two main phases: (1) an analysis of the episodes from these series using a narrative network (Ryan, 2016 and 2019: 35-36); and (2) the interpretation of the data through character theory, inspired by the literary theory of Possible Worlds (Margolin 1990 y 2007; Ryan, 1985; 1991; 2006; Ryan y Bell, 2019). The results highlight the degree of prominence of the engineer characters Scotty, Geordi, B’Elanna and Trip in each episode (absent, tertiary, secondary or main), the most relevant spatial frames (space, ship and engineering), the significant actions of the engineer within the different narrative contexts, as well as their different versions or interpretations (the characters’ domains).
Mímesis de vigencias sociales en Patria, la novela.
(Los libros de la Catarata, 2023) Urquía Uriaguereca, Íñigo
Enhancing teachers’ digital competence for combating disinformation and fake news through the use of social media in classroom
(2026-01-22) Pérez-Escoda, Ana; Ortega-Fernández, Eglée; Martínez-Otón, Laura; Facultad de Ciencias de la Comunicación; Universidad Francisco de Vitoria; Medios, Innovación y Cultura Digital (MEDIA MIND); Persona, Inteligencia Artificial y Humanidades
Mejorar las competencias digitales del profesorado sigue siendo una cuestión crítica y apremiante, a pesar de que han pasado casi dos décadas desde su inclusión en la legislación educativa. La aparición de escenarios preocupantes y desafiantes, como el uso generalizado de las redes sociales entre menores y la rápida proliferación de la desinformación, subraya la necesidad de una vigilancia y adaptación continuas en este ámbito. El presente estudio es especialmente relevante porque examina el apoyo que se ofrece al profesorado de educación secundaria para abordar la cuestión de la desinformación y las noticias falsas en las redes sociales. Este estudio tiene dos objetivos principales: primero, explorar y describir las diferencias y similitudes entre profesorado y alumnado en cuanto a sus competencias digitales, uso de las redes sociales y gestión de la desinformación; segundo, diseñar materiales de formación para su uso en el aula a partir de los hallazgos. Para lograr el primer objetivo, se aplicó una metodología cuantitativa a una muestra de conveniencia compuesta por 1,186 estudiantes de 12 a 18 años y 166 docentes de educación secundaria. Dada la distribución de la muestra, se realizaron análisis estadísticos no paramétricos, utilizando la prueba U de Mann–Whitney para comparar grupos independientes. Los resultados proporcionan una base para un enfoque educativo que pretende mejorar tres áreas distintas de la competencia digital del profesorado, según se identifican en el marco DigCompEdu: facilitar la competencia digital del alumnado, apoyar la enseñanza y el aprendizaje, y empoderar al alumnado. Los hallazgos de la segunda etapa presentan una guía detallada para el profesorado de educación secundaria, que incluye materiales de formación innovadores y apoyo metodológico para desarrollar e integrar eficazmente las competencias digitales en el aula. [Traducción automática al español; idioma original: inglés.]
Estudio de la audiencia de El hormiguero : impacto del invitado y estructura narrativa del programa
(2025-10) Sánchez, Javier Sierra; Liberal, Sheila Ormaechea; González, Joaquín Sotelo; Llatas, María Del Carmen Bravo; Facultad de Ciencias de la Comunicación; Medios, Innovación y Cultura Digital (MEDIA MIND)
This study analyzes the audience ratings of the program El hormiguero (Antena 3) during the initial months of direct competition with La revuelta (TVE1, 2024). It examines the impact of the guest as a factor for competitiveness and viewer loyalty. The relationship between guest profiles and audience behavior is explored according to age, gender, and time slot. A quantitative analysis was conducted on 69 episodes using minute-by-minute data provided by Kantar Media, segmented by gender and age cohorts. Statistical tests (paired Student’s t-test, Friedman’s ANOVA, Pearson’s correlation, among others) were applied to identify differences among audience groups and consumption patterns. The data reveal an upward trend in viewership throughout the program and certain age-based segmentation: sports figures attract younger viewers; well-established media personalities generate interest among older audiences; emerging figures, such as Victoria de Marichalar, draw cross-generational viewership. Women display more consistent program consumption, while men show greater variability depending on the guest. Competition with La revuelta has driven content strategy adjustments. It is concluded that guest selection is key to maintaining leadership and retaining viewers in a fragmented television landscape. This study provides empirical evidence on how audience segmentation and narrative structure influence the success of television formats, highlighting the strategic importance of guest profiles in Spanish late-night programming.
La Ley de la inmediatez y los nuevos hábitos de consumo acelerado: el caso de Netflix
(2025-09-03) Musicco Nombela, Daniela; Díaz-Lucena, Antonio; Facultad de Ciencias de la Comunicación; Nuevas Tecnologías, Lenguajes y Medios aplicados a la información y comunicación para un mundo nuevo centrado en la persona y la verdad (NICOM)
En la era de la comunicación, vivimos bajo el imperativo de la inmediatez, una contradicción en términos que sugiere la ausencia de mediación. El tiempo de consumo se estudia como intangible en la era del streaming. La inmediatez en la comunicación implica la desaparición de aquello que media entre la realidad y lo comunicado, eliminando el análisis, estudio, pensamiento y reflexión. Los medios de comunicación ya no median, sino que distribuyen sin construir nada entre lo real y lo emitido. La revisión de la literatura muestra que la inmediatez está presente en diversas disciplinas y es un fenómeno ampliamente reconocido en el campo de la comunicación con manifestaciones como el binge-watching y speed-watching. De este modo, el objetivo principal de esta investigación es analizar los datos de consumo de Netflix para intentar confirmar si estas nuevas técnicas de visionado acelerado presentes en la actualidad y de rápida raigambre, especialmente entre las generaciones más jóvenes, pueden demostrarse cuantitativamente. Para ello se utilizará un enfoque cuantitativo donde se hará uso de un análisis estadístico que se aplicará a los datos extraídos de consumo de contenido audiovisual seriado durante el último semestre de 2023 y el primer semestre de 2024. Asimismo, los números obtenidos de este análisis presentan una disminución significativa del tiempo de consumo que llevan los nuevos títulos estrenados a partir del 2023, a diferencia de otro tipo de contenido visualizado en este tramo de tiempo, pero estrenado antes del periodo de estudio.
THE INTANGIBLE HERITAGE OF MONASTERIES : SPIRITUAL URBAN REFUGES Educating and Communicating Silence in the 21st Century
(2025) Musicco-Nombela, Daniela; Fernández-Hernández, Ruth; Castañeda, Cecilia Cozar; Facultad de Ciencias de la Comunicación; Nuevas Tecnologías, Lenguajes y Medios aplicados a la información y comunicación para un mundo nuevo centrado en la persona y la verdad (NICOM)
Distintas capitales europeas han estado unidas por un patrimonio cultural intangible desde el año 500, creando una red de conocimiento que antecede a la world wide web. Objetivos: El estudio busca recuperar la educación y comunicación en ciudades que albergan monasterios benedictinos, resaltando su papel como refugios espirituales y espacios de ejercicio del silencio. Metodología: Se analiza el uso de los diferentes medios para comunicar el patrimonio intangible de los monasterios. La investigación examina cómo estos espacios ofrecen un aprendizaje alternativo al materialismo actual. Resultados: Los monasterios siguen atrayendo a quienes buscan respuestas a inquietudes contemporáneas. Los visitantes reportan la búsqueda de lo espiritual y el silencio, frente a problemas como la adicción digital y la ansiedad.
Educación y didáctica en el videojuego.
(Editorial UFV, 2019) Barinaga-López, Borja; Casal Balbuena, Manuel Gerardo
Associating speaker variables with English pronunciation ratings in Spanish tertiary education
(2024-01) Pietraszek, Mateusz; Facultad de Ciencias de la Comunicación
Although the use of English in the ever-changing context of bilingual tertiary education has been extensively studied to date, pronunciation research in the field is still scarce. This paper aims at providing empirical data regarding the hypothesised impact of bilingual education programmes on pronunciation performance operationalised through the notions of intelligibility, comprehensibility and foreign-accentedness. For this purpose, 60 advanced speakers of English from a Spanish university (enrolled both in bilingual and monolingual degree courses) were recorded and assessed by 330 international English speakers from 30 different L1s. Both the speakers and the listeners completed a basic socio-demographic questionnaire. The independent variables were related to the participants’ (1) reported exposure to bilingual instruction at the previous and current levels of education, as well as (2) their overall level in English and (3) their exposure to English abroad. The findings showed that bilingual education was in no way associated with differences in pronunciation ratings. However, the speakers’ level and their experience abroad were correlated with the comprehensibility and foreign-accentedness scores. The results are not only consequential for the understanding of the (lack of) impact of bilingual variables on pronunciation, but they also allow to examine the adequacy of the CEFR phonological descriptors.
The city as a poetic argument : anagnorisis and map of illusions in Columbus (Kogonada, 2017)
(2024) Olazabal, Juan Rubio de; Facultad de Ciencias de la Comunicación; Imaginación y Mundos Posibles
The film Columbus (Kogonada, 2017) poses a mirror relationship between the inner dynamism of the characters and the dynamism of the city. The latter is deployed in two senses: the cartography or tour of the city itself, that is, Columbus (Indiana, USA) that gives the film its title, and the architectural design of its buildings. This dramatic-cartographic-architectural triangle turns the work into a pertinent case study to understand the catalytic possibilities of the city in the discovery of personal identity and, in turn, to delve into the cinema-urban synergies. The link or ideal meeting between these two arts appears here as movement: the psychological-moral of the characters and the sculpture in museums, churches, squares, etc. that make up the city. Starting from a methodology based on the psychological notions of Aristotelian poetics (anagnorisis, catharsis) and the anthropological notions of Julián Marías about the projection of desire as a map of illusions (Marías, 2018), we propose a poetic analysis of the city of Columbus “Mecca” of architectural modernism in the USA - as a device to rehearse the happiness of the characters, mainly their possibilities of (self) recognition. To our critical apparatus we incorporate notions of audiovisual analysis (typology and shot composition) with support in architectural terminology on urban representation in cinema (Deltell and García, 2022). A concern, the latter, even prior to the filming of Columbus and that contributes to reinforcing the relevance of our proposal.
La educación artística vista por futuras docentes de Educación Infantil y Primaria : inquietudes, potencialidades y retos
(2025) García Molinero, Lidia; Antúnez del Cerro, Noelía; Salazar, Amaia; Facultad de Ciencias de la Comunicación; Estética y Análisis de la Imagen
Este artículo busca explorar la relación entre futuras docentes en formación, y la educación artística, prestando especial atención a lo relacionado con lo social y la capacidad del arte para generar individuos críticos y comprometidos con la comunidad a la que pertenecen. En el marco de un cuestionario exhaustivo, se indagó acerca de cómo planean integrar el arte en su práctica docente, el potencial que ven en su uso, o los desafíos que enfrentan al trabajar con el arte. Los resultados sugieren que, para las participantes, el arte emerge como una herramienta poderosa, útil y versátil para abordar diversos aspectos educativos. Sin embargo, perciben una brecha entre el reconocimiento del arte y la educación artística en la sociedad y su integración efectiva en el medio escolar que se atribuye a la falta de apoyo institucional, tanto en términos de reconocimiento social como de recursos y conocimientos disponibles para las docentes.
“You've never had control. That´s the illusion”. Mimesis of world and catharsis in Jurassic Park
(2025-11-28) Encinas Cantalapiedra, Arturo; Gómez de Argüello Olivera, Belén; López-Cuervo Villanueva, Francisco Javier; Facultad de Ciencias de la Comunicación; Imaginación y Mundos Posibles
The aim of this article is to explore the cinematic narrative and form of Jurassic Park (Spielberg, 1993), in order to identify its textual topic or central thematic concern. For this a mixed methodology was used, incorporating tools from film analysis into the hermeneutics of poetic possible worlds. First, the article demonstrates how the film’s initial four narrative blocks replicate its overall premise on a smaller scale, adapting the central idea to different circumstances. In each case, an external agent intrudes into a system of possibilities, marked by connotations of the unnatural, threatening to destroy that "world." Second, the article outlines the fundamental character traits of those responsible for these unnatural intrusions and how the film portrays the character’s cathartic journey. The one who introduces an improper possibility into the system disastrously attempts to emulate a divine creator, manipulating their reality and suppressing dissenting voices. At the same time, this character type is symbolically represented with the worst attributes of childhood: immaturity, irresponsibility, selfishness, and cowardice. The most eloquent image of the purification of this illusion of control is found in the mirrored shot pairs, which initially depict a certain version of reality, only to reveal, in the film’s final stretch, the hidden truth behind Hammond’s delusional pretensions.
VEROSIMILITUD Y COHERENCIA DEL PERSONAJE. CARACTERIZACIÓN SEMÁNTICA DEL MUNDO POSIBLE DE CHARLES RYDER EN BRIDESHEAD REVISITED, DE EVELYN WAUGH
(2025) Ruiz, Victoria Hernández; Facultad de Ciencias de la Comunicación; Instituto Razón Abierta; España como Proyecto: pasado, presente y futuro; Imaginación y Mundos Posibles; Persona, Inteligencia Artificial y Humanidades
This article explores the semantic traces that provide verisimilitude and coherence in the depiction of characters, in particular, that of the main character and narrator of Evelyn Waugh's Brideshead Revisited (1945), Charles Ryder. An extension of the theory of possible worlds to cover a wider range of character features or attitudes of experience, concretised in ethical, aesthetic and transcendent patterns, is proposed as a model of study. These patterns will be analysed through artistic textual creation. It will be shown how the semantic density of the character world is determined by a high concentration of meaning propositions that support and structure this world, so that it becomes comprehensible and meaningful to the reader.
Hacia el afianzamiento de la industria cultural del podcast en español. Análisis de la producción en España y Argentina
(2025) Esteban, Luis Miguel Pedrero; Espada, Agustín; Escoda, Ana Pérez; Nieto, Rebeca Martín; Facultad de Ciencias de la Comunicación; Medios, Innovación y Cultura Digital (MEDIA MIND); Persona, Inteligencia Artificial y Humanidades
Twenty years after its creation as a technological innovation to include listening to audio in blogs, the podcast has established itself as a creative and cultural industry of great reach and commercial efficiency. Its ductile nature, which favours the listener’s autonomy in accessing and personalising their listening, has multiplied the production and consumption of this format to the level of a value chain with an ever-increasing number of actors involved. This article analyses the consolidation of the podcast industry in Spanish by analysing the original offer of the main platforms and audio companies in Spain and Argentina in 2023. It is supposed that, in the current digital ecosystem, these operators have integrated the podcast into the sound menu of information and entertainment by overcoming the synchronicity and transience of radio and making it easier to listen at any time and from any connected device. The results reveal the growing variety of titles, themes, and genres, as well as the similarities and differences between the two countries; conversational podcasts dominate in both countries, ahead of narrative non-fiction podcasts; audio fiction is almost non-existent in Argentina, where the branded podcast technique is more widely used due to the slower development of subscription services. The study, which takes as a reference the data from ONE (2024), validates the potential of podcasts to test new grammars, introduce new topics and reach audiences neglected by traditional radio, in which the more than 500 million Spanish speakers around the world stand out.
El impacto de la digitalización sobre el alcance y capacidad prescriptora de la radio musical en España
(2025-01) Sánchez Giménez, Patricio; Sellas, Toni; Pedrero Esteban, Luis Miguel; Facultad de Ciencias de la Comunicación; Medios, Innovación y Cultura Digital (MEDIA MIND)
This paper analyses the impact of the internet and digitalization on music radio in Spain, traditionally the record industry’s main platform for the discovery and popularization of pop and rock releases. It also explores the way how new listeners reach the medium. Based on the triangulation of metrics of the most played songs on commercial radio, the songs that reached number one and the best-selling tracks between 2008 and 2023, we identify patterns of convergence and divergence that reveal the progressive disconnect between radio programming and consumer purchasing decisions. The study underlines the need for the radio industry to redefine its strategy to adapt to audience preferences and consumption dynamics, now conditioned by digital technologies and distribution channels. In conclusion, the transformation of the musical landscape because of digitalization has not only significantly altered consumers’ listening and purchasing habits but also highlighted the growing need for greater synchronization between radio and digital platforms. Radio, historically a key force in promoting new talent and hits, now faces the challenge of fully integrating into a constantly evolving multimedia ecosystem. To ensure its continued relevance and competitiveness, it must adopt a more flexible and dynamic approach that considers both user behavior in the digital environment and the opportunities offered by new technologies for enhanced interaction and audience loyalty-building.
An archetype for the superhero : substitution and configuration of the personal world in Big Hero 6
(2025-07-01) Encinas Cantalapiedra, Arturo; Merino Gómez, Vera; Pérez de la Peña, María; Salgado Rodríguez, Valeria Andreina; Facultad de Ciencias de la Comunicación; Imaginación y Mundos Posibles
This article examines the notions of substitution and archetypes in the film Big Hero 6, in both its narrative and audiovisual dimensions from the perspective of poetic possible worlds, exploring how these two notions shape the personal world of the film’s protagonist, Hiro Hamada. Our research makes a novel contribution to the field of Superhero Studies, offering an analysis of the audiovisual characteristics of a superhero film and exploring a work within the genre that has not yet received attention from researchers. The research identifies and explains several narrative strategies and their function: the role of the mediating substitute, the mimetic aspect of exemplary storytelling, and the mechanism of preserving the world’s structure through substitution. Camera position, framing and lighting all serve as audiovisual counterparts of these narrative strategies.
Aplicación de las terapias creativas en el estudio de los efectos emocionales y psicológicos sobre pacientes oncológicos adultos en el Hospital Universitario Doce de Octubre
(2025-01) Gutierrez-Delgado, Alessia; Gómez-Martín, Carlos J.; Serra-Vila, Mireia; Gamella-González, David J.; Martín-Arriscado, Cristina; López-Raso, Pablo; Facultad de Ciencias de la Comunicación; Estética y Análisis de la Imagen
This quasi-experimental study with a control group and mixed methodology evaluates the effects of a program combining Art Therapy and Music Therapy on hospitalized adult oncology patients at the Hospital universitario Doce de Octubre. After three intervention sessions, the experimental group experienced significant improvements in pain, anxiety, depression, and emotional distress compared to the control group, which received standard medical treatment. Significant reductions were observed in pain, anxiety, depression, and distress based on a series of questionnaires and scales related to the patients’ emotional and physiological state (EVA, HADS, PHQ-9, and DME/TD). Additionally, notable physiological improvements were observed, including reductions in systolic blood pressure (-25.34 mmHg), diastolic blood pressure (-11.92 mmHg), and heart rate. Although changes in functional autonomy measured by the BABVD index did not reach statistical significance, a positive trend was observed. Semi-structured interviews revealed improvements in emotional well-being, motivation, and interpersonal relationships. These findings underscore the value of integrating creative therapies as a complement to oncology care, contributing to the improvement of both the physical and emotional well-being of hospitalized patients.
Influence of Suffering in the Workplace in Health, Occupational Safety, and Professional Performance
(2022) Ormaechea, Sheila Liberal; Paredes, Cristina; Gismera, Eduardo; Sastre, Javier; Facultad de Ciencias de la Comunicación; Medios, Innovación y Cultura Digital (MEDIA MIND)
Suffering in the workplace is probably a more common occurrence than expected in everyday life. In the interests of both, employee wellbeing and company performance, it must be taken seriously in consideration. However, poor knowledge exists concerning the effects of suffering on health and occupational safety because neither the current human management systems, nor the specialized literature directly address this problem. As a consequence there is a lack of evidence regarding how to manage suffering in organizations. Rooted in human resources managers postulates, this work is a thoughtful analysis of data collected from focus group discussions with Top Human Resources Managers of selected companies in Spain. The article offers an innovative look at the under-researched topic of suffering in the workplace to discover what has been done, what has to change and what is to come in the field of suffering.

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