El humor como factor de creatividad en la publicidad televisiva.
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Abstract
The purpose of this research is to investigate wheteher the humor is a sufficiently important aspect of the advertising creativity in TV media. An experiment , where humor is compared with otrher methods recently used, has been designed to prove it.
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Baños González, M. (2009). El humor como factor de creatividad en la publicidad televisiva. Comunicación y Hombre, (5), 87–103. https://doi.org/10.32466/eufv-cyh.2009.5.103.87-103