The power of play in microfinance : Examining the effect of gamification on customer relationship management performance

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URI: https://hdl.handle.net/10641/7376
ISSN: 2214-6350
DOI: 10.1016/j.jbef.2024.100972

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2024-12

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Publisher Copyright: © 2024

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Customer relationship management, Gamification, Microfinance, Valence framework, Finance, SDG 1 - No Poverty, SDG 5 - Gender Equality, SDG 8 - Decent Work and Economic Growth, Yes, yes

Citation

Liu, A, Urquía-Grande, E, López-Sánchez, P & Rodríguez-López, Á 2024, 'The power of play in microfinance : Examining the effect of gamification on customer relationship management performance', Journal of Behavioral and Experimental Finance, vol. 44, 100972. https://doi.org/10.1016/j.jbef.2024.100972

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FACULTAD DE DERECHO, EMPRESA Y GOBIERNO