La modernización de la campaña electoral para las elecciones generales de España en 2015. ¿Hacia la americanización?.

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Abstract

The US political campaigning is moving to the Internet. But what is happening in the other countries? Many authors are speaking of an “Americanization” of politics. The aim of our paper is to understand whether in Spain we are experiencing this phenomenon. Thus we are going to observe how the main candidates used the Internet during the election campaign for the general elections of December of 2015. Spanish candidates start using social network in order to promote their public figure, but still they don’t reach any notable level of interaction and they do not effectively promote participation.