Biblioteca UFV

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Biblioteca UFV

Depósito Digital UFV

MARKETING 
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Recent Submissions

  • Fashion events and e-WOM. 
    Ruiz Alba, José L.; Morales Mediano, Javier; Ayestarán Crespo, RaquelAutoridad UFV; López Tenorio, Pablo (Event Management, 2021)
  • An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives. 
    Palos Sánchez, Pedro; Saura, José Ramón; Ayestarán Crespo, RaquelAutoridad UFV (Mathematics, 2021)
  • Interfunctional coordination: the role of digitalization. 
    Ruiz-Alba, J.; Guesalaga, R.; Ayestarán Crespo, RaquelAutoridad UFV; Morales Mediano, J. (Journal of Business and Industrial Marketing, 2019)
  • Aprendizaje por descubrimiento de la crisis de refugiados y de los inmigrantes en el grado de Marketing de la Universidad Francisco de Vitoria. 
    Osorio García de Oteyza, MiguelAutoridad UFV; Ayestarán Crespo, RaquelAutoridad UFV; Fuentes Lara, Cristina M. (Formación Universitaria, 2020)
  • Sustainable Orientation of Management Capability and Innovative Performance: The Mediating Effect of Knowledge Management. 
    Acosta Prado, Julio C.; López Montoya, Óscar H.; Sanchís Pedregosa, Carlos; Vázquez Martínez, Ulpiano J. (Sustainability, 2020)

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