Browsing MARKETING by Title

Depósito Digital UFV

Now showing items 4-7 of 7

La experiencia de cliente de las marcas de moda de lujo en las flagship y los corners.
Izquierdo González, Vanessa; Ayestarán Crespo, Raquel; García Guardia, María Luisa (Prisma social, 2018)
Fashion events and e-WOM.
Ruiz Alba, José L.; Morales Mediano, Javier; Ayestarán Crespo, Raquel; López Tenorio, Pablo (Event Management, 2021)
Interfunctional coordination: the role of digitalization.
Ruiz-Alba, J.; Guesalaga, R.; Ayestarán Crespo, Raquel; Morales Mediano, J. (Journal of Business and Industrial Marketing, 2019)
Sustainable Orientation of Management Capability and Innovative Performance: The Mediating Effect of Knowledge Management.
Acosta Prado, Julio C.; López Montoya, Óscar H.; Sanchís Pedregosa, Carlos; Vázquez Martínez, Ulpiano J. (Sustainability, 2020)